Keywords: Corporate discourse
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Journal Articles
Journal of Communication Management (2002) 6 (2): 176–187.
Published: 01 April 2002
... into the narrow conception of rhetoric as persuasive and argumentative discourse is made. Positivistic understanding of “truth” and “objectivity” as normative criteria of public relations discourse is criticised on the basis of the so‐called “rhetoric as epistemic” view. It is argued that in corporate discourse...

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