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Keywords: Corporate guidelines
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Journal Articles
Can organizations guide employees' social media behavior? The benefits of incentive rather than restrictive social media guidelines
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2021) 25 (4): 454–471.
Published: 10 August 2021
... Communication management Corporate guidelines Governance Employee communication Ambassadorship Control mutuality Conversational human voice © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only 01 02 2021 04 05 2021 21 06 2021 Ellen Soens...
Journal Articles
Communicating social media policies: evaluation of current practices
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2014) 18 (2): 158–175.
Published: 29 April 2014
.... In the conclusion, we highlight the main findings and limitations of the research, and give recommendations for future work. © Emerald Group Publishing Limited 2014 Social media Competing values framework Corporate guidelines Given the raising interest in social media, companies have realized...
