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Keywords: Corporate identity/corporate image interface
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 2 (4): 357–373.
Published: 01 February 1998
... to corporate identity research. The results of empirical research into this interface, denoted as the corporate identity/corporate image interface in this research, are presented in this paper. A resultant model of the corporate identity management process is then advanced, based on the dimensions of a factor...
