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Keywords: Corporate identity structures
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2003) 7 (3): 197–208.
Published: 01 July 2003
... of identifying the di erences to be found in practice. This paper describes the results of a qualitative research project involving 16 major companies in the Netherlands. This project was initiated by Bennis Porter Novelli and designed to investigate the in uence of corporate identity structure...
