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Keywords: Corporate responsibility
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Journal Articles
Learning the lesson – Speaking up for communication as an academic discipline too important to be sidelined
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2003) 7 (1): 14–20.
Published: 01 January 2003
... to manage to ensure that the organisation represented achieves the fairest coverage. This is not a task for the fainthearted or the untrained novice. THE BUSINESS ISSUES CORPORATE RESPONSIBILITY AS A CASE STUDY To emphasise the importance and multifaceted role that today s communicator undertakes, it may...
Journal Articles
Do consumers really care about corporate responsibility? Highlighting the attitude—behaviour gap
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2000) 4 (4): 355–368.
Published: 01 April 2000
... behaviour. © MCB UP Limited 2000 Corporate responsibility Consumers Purchase behaviour Journal of Communication Management Volume 4 Number 4 Do consumers really care about corporate responsibility? Highlighting the attitudebehaviour gap Emma Boulstridge and Marylyn Carrigan Received...
