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Keywords: Corporate social advocacy (CSA)
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Journal Articles
Show me the love! Gen Z perceptions of organizations’ love for them
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2026) 30 (2): 235–253.
Published: 26 September 2025
... display passion, intimacy and commitment toward stakeholders. Brand love Corporate social advocacy (CSA) Gen Z Love Organization-stakeholder love (OSL) Relationship management Technology Studies about brand love, defined as the “degree of passionate emotional attachment a satisfied...
Journal Articles
The influence of issue attitude, value involvement and consumer-company identification on consumers’ reactions to corporate social advocacy: a moderated mediation through cognitive dissonance
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2023) 27 (4): 451–470.
Published: 27 March 2023
...Xueying Zhang; Ziyuan Zhou Purpose Employing cognitive dissonance theory, this study examines how consumers’ preexisting attitudes toward an issue, value involvement with the issue and consumer-company identification (CCI) influence their reactions to corporate social advocacy (CSA) through...
