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Keywords: Country‐of‐origin image
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Journal Articles
Halo effect: Conceptual definition and empirical exploration with regard to South Korean subsidiaries of US and Japanese multinational corporations
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2003) 7 (4): 317–332.
Published: 01 October 2003
.... The study finds overall and salient‐trait halo for both subsidiaries in a convenience sample of residents of Seoul, South Korea. Halo effect Country‐of‐origin image MNCs USA Japan Halo effect: Conceptual definition and empirical exploration with regard to South Korean subsidiaries of US...
