Skip to Main Content
Keywords: Country-of-origin
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Using Twitter in crisis management for organizations bearing different country-of-origin perceptions

Available to Purchase
Jie Xu, Yiye Wu
Journal: Journal of Communication Management
Journal of Communication Management (2015) 19 (3): 239–253.
https://doi.org/10.1108/JCOM-06-2013-0050
Published: 03 August 2015
... (medium: Twitter vs news release)×2 (country-of-origin: China vs France) factorial experiment. The participants (n=393) are recruited through the Amazon Mechanical Turk system (Mturks). Findings – The findings suggest that using Twitter substantially mitigates participants’ negative...
View article titled, Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
Open the PDF for Using Twitter in crisis management for organizations bearing different country-of-origin perceptions in another window
Add to Citation Manager for Using Twitter in crisis management for organizations bearing different country-of-origin perceptions
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.

Sharing Unavailable

Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.