...Richie Barker; Sharyn McDonald Purpose The purpose of this paper is to identify the position of creativity within Australian public relations courses and explore how academics embed what is often identified by industry as a core skill for future and current practitioners. Design/methodology...

...Christine Daymon If innovation is to flourish in public relations, then creativity must be encouraged and nurtured because it is out of the process of creativity that innovation springs. In order to understand creativity in public relations consultancies, this paper examines its nature...

... which led to the seminar, and some of the discussions which took place at the seminar. © MCB UP Limited 1998 Creativity Development Innovation Research Psychology Journal of Communication Management Volume 3 Number 2 Ideas into action: Innovation in public relations practice Dr Jon...