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Keywords: Critical knowledge
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Journal Articles
The epistemic struggle for credibility: Rethinking media relations
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2005) 9 (3): 246–255.
Published: 01 September 2005
... or critical knowledge. Although complying with, and managing, news values is an important starting point, the need to move beyond news values to consider the commercial values and realities of media organisations is highlighted. In this paper, a case study is undertaken of the Greenpeace media relations...
