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Keywords: Cynefin
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Journal Articles
Journal of Communication Management (2026) 30 (3): 391–406.
Published: 08 September 2025
...Wouter Jong; Albena Björck Purpose This paper explores the advantages of the Cynefin model by Snowden and Boone (2007) for crisis communication practitioners. It highlights how the framework distinguishes between different types of uncertainty, helping practitioners recognize patterns, anticipate...

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