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Keywords: Data‐mining
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Journal Articles
Journal of Communication Management (2002) 6 (4): 368–386.
Published: 01 October 2002
... Content analysis Semantic analysis Datamining Super-themes for PR evaluation Received (in revised form): 5th April, 2002 David Phillips Is CEO of Internet Reputation Services Limited and the founding chairman of the UK Public Relations Internet Commission. For ten years he was managing director...

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