... and the descriptive branch of strategy research and highlights how these seemingly contradictory strategy concepts are interrelated. It integrates decision‐making and interpretive perspectives on strategy in management and transfers those perspectives to strategy in communication management. Two areas...

... fail fast”, Chase suggested “issue‐oriented management process, systematically integrated into line‐management decision‐making, is the enemy of corporate faddism. Once the high‐priority issue is identified, filtered through issue task forces drawn from both line and staff, the designated issue action...

...Hartmut Huebner; Richard Varey; Laurie Wood Purpose Rational modes of decision‐making, followed by communication of the decision to stakeholders, leading to implementation of the decision is taken as a given in most management theories. The role of corporate communication managers in many cases...

...Gillian Hogg; Francoise Van Burren In the new and challenging environment of Trust hospitals communication plays an ever increasing role. The implication is that this provides opportunities for the public relations profession to play a role in management decision making. This paper presents...