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Keywords: Diabetes
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2009) 13 (4): 343–361.
Published: 13 November 2009
...Ashli Quesinberry Stokes Purpose This paper aims to analyze dLife, an integrated media network dedicated to empowering Americans living with diabetes. It shows how dLife's use of integrated marketing communications (IMC), particularly the public relations component, represents an emerging...
