...Ran Ju; Chuqing Dong Purpose This study aims to investigate social media dialogic communication in the Canadian oil and gas (O&G) industry. It explores the perspectives of communication practitioners, actual company practices and stakeholder engagement, aiming to identify gaps between...

... and maintenance of effective organization-public relationships” (p. 320). Kent and Taylor (1998) suggested that in dialogic communication, dialogue is “not a process or a series of steps” but rather “a product of on going communication and relationships” (p. 24). This product, Botan (1997) explains...