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Keywords: Dialogic conversations
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2016) 20 (4): 328–346.
Published: 07 November 2016
...Stefania Romenti; Chiara Valentini; Grazia Murtarelli; Katia Meggiorin Purpose The purpose of this paper is to develop a measurement scale for assessing the quality of dialogic conversations among companies and digital publics in social media. Dialogic conversations are defined as sequences...
