... Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Digital media Public relations Strategic communication Public diplomacy Political communication Scholarly evidence to date suggests that targeted messages are likely to be viewed as more relevant and persuasive...

... ; Schreyögg and Koch, 2010 ; Steyn, 2007): Karolin Köhler can be contacted at: karolin.koehler1@gmx.de 08 10 2018 22 01 2019 23 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Best practice Digital media Strategy...

... Limited Licensed re-use rights only Digital media Public relations Communication management Internal communication Crowdfunding has gained increasing attention as a fundraising phenomenon (Cordova et al., 2015). A handful of scholars have studied non-commercial contexts...

... Emerald Publishing Limited Licensed re-use rights only Corporate branding Digital media Social media Visual communication “A wealth of information creates a poverty of attention” said Herbert A. Simon (1971 , p. 40), one of the first social scientists to note the impact of information...

.... Findings PR professionals concur with assumptions made in the extant literature regarding the potential of digital media for PR, despite broad agreement that the fundamentals of good communication have not changed. At its core PR is about counselling, relationships and the building of social capital...

...W. Timothy Coombs; Sherry J. Holladay Purpose The purpose of this paper is to craft a new perspective on how we can view public relations that reflects important trends emerging in the field including digital media, storytelling, engagement and co-creation of meaning. Transmedia storytelling...

... is the corresponding author and can be contacted at: nmlee2@ncsu.edu 06 11 2017 14 02 2018 03 04 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Digital media Social media Public relations Relationship management Although the role...

... Krishna can be contacted at: arunimak@bu.edu 22 08 2016 28 12 2016 02 04 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Digital media Corporate communication Social media Methodology Crisis communication Public opinion...

... activists’ and organizations’ strategies (Smith and Ferguson, 2010) including advocacy through the media and in particular digital media, which facilitate publics’ participation and mobilization (Hon, 2015). In this dialectical struggle, activists are to be seen as communicators themselves, strategically...

... technologies offer”. María García García is the corresponding author and can be contacted at: mgargar@unex.es Digital media Strategic communication Corporate communication Communication management According to this introduction, the research question that arises is to determine how...