Keywords: Dominant coalition
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Journal Articles
Journal Articles
Journal Articles
Journal of Communication Management (1998) 3 (2): 140–156.
Published: 01 April 1998
... cyberbridging activities, communication managers gain power, connect with the dominant coalition, and have input to an organisation's broader decision‐making processes. The linkages with the dominant coalition and improved relationships with key publics result in greater organisational effectiveness. © MCB UP...

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