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Keywords: Emergence
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Journal Articles
Key challenges in strategic start-up communication: A systematic literature review and an explorative study
Available to PurchaseMarkus Wiesenberg, Alexander Godulla, Katharina Tengler, Inga-Marit Noelle, Julia Kloss, Natalie Klein, David Eeckhout
Journal:
Journal of Communication Management
Journal of Communication Management (2020) 24 (1): 49–64.
Published: 24 March 2020
... of research in this area and to compare those insights with an explorative study on the start-up ecosystem. Design/methodology/approach A neo-institutional framework is combined with the dual narrative framework of strategic communication and emergence to explain the emergence of strategic communication...
