... performance. © MCB UP Limited 2000 Internal marketing Internal Communication Customer service Internal branding Buy‐in Intellectual capital Emotional capital Journal of Communication Management Volume 5 Number 1 Value-adding communication: Innovation in employee communication and internal...

... it deserves. This paper offers not only the latest thinking in using internal communication and marketing as an effective business tool, but also the rationale and measures for communicators to develop their role and the arena in which they work. It introduces the concept of emotional capital, and explains...