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Keywords: Employee backup
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2026) 30 (3): 461–485.
Published: 01 July 2025
... backup vs social media influencer (SMI) vs control group) on perceived crisis readiness, belief in misinformation and corporate reputation. Findings Results suggest that employing a denial strategy, leveraging employee backup and partnering with a SMI reduced belief in misinformation and enhanced...
