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Keywords: Empowerment
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Journal Articles
Journal Articles
Journal Articles
Journal of Communication Management (2009) 13 (4): 343–361.
Published: 13 November 2009
... and patients. Design/methodology/approach To demonstrate public relations' importance in IMC, dLife's relationship with the changing health marketing landscape is contextualized. Constitutive and empowerment theory is employed to frame a rhetorical analysis of dLife's efforts to target marketers...
Journal Articles
Journal of Communication Management (1998) 2 (4): 305–319.
Published: 01 February 1998
... of members in an ment, team building, culture, empowerment, organisation viewed as a 'team', any com- leadership, workplace diversity monly experienced changes, either good In the past few years, many Australian organisations have either undergone or been planning a changefrom a hierarchical bureaucratic...

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