... is essential for every PR practitioner as a reputation manager, and PR associations must ensure that codes of ethics are enforced. PR associations should address the challenge posed by the boom in the labour markets for PR practitioners by ensuring that all practitioners are well trained. Opinion piece Facing...

..., provides comparative analysis of these codes and discusses the pros and cons of their enforcement. It suggests that the immediate way forward in a highly litigious world is to provide some values‐based guidance to member associations together with access to an evolving database of case studies illustrating...