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Keywords: Environmental publics
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Journal Articles
Classifying environmental publics: a public segmentation framework to predict climate change-related information seeking and activism
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2025) 29 (4): 456–470.
Published: 14 March 2025
... By incorporating the summation method of public segmentation from strategic communication research and levels of anger, this study identifies four types of environmental publics, using a survey with 585 people in the United States of America. Findings This study identifies four distinct environmental publics...
