... Co‐orientation Environmental scanning Issues management Organisational learning Stakeholders A reflective stakeholder approach: Co-orientation as a basis for communication and learning Received (in revised form): 10th March, 2003 Peggy Simcic Brønn is an associate professor at the Norwegian...

... competency is strategic thinking. What this is and how it can be measured is then discussed. © MCB UP Limited 2001 Strategy Role enactment Strategic thinking Issues management Environmental scanning Planning Journal of Communication Management Volume 5 Number 4 Academic Papers...

... managers should use computer‐based technology and new media. The concept of cyberbridging is introduced, whereby communication managers can use electronic communication technologies (eg, the Internet, WWW and on‐line databases) to conduct environmental scanning and informal and evaluation research. Through...