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Keywords: Ethnographic analysis
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Journal Articles
The models of public relations in India
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2000) 4 (3): 225–239.
Published: 01 March 2000
... of four types of organisations in India. Data were collected from 18 organisations and 40 public relations professionals using the survey method and ethnographic analysis. Whereas the self‐reported questionnaires revealed that respondents engaged in two‐way symmetrical communication, the ethnographic data...
