... can be contacted at: n.strauss@ikmz.uzh.ch 28 02 2023 05 05 2023 21 07 2023 04 11 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Case study Strategic communication Evaluation Nonprofit sector Value creation...

... to successfully evaluate creativity in assessment tasks. Originality/value Creativity has been identified as a vital future workplace skill and highlighted as an important capability in global best practice frameworks for public relations professionals. However, the successes and barriers experienced...

... of universities that have thus far hardly dealt with questions of resonance and evaluation of their social media messages. Design/methodology/approach Using the Facebook Graph API, the authors collected posts from the official Facebook fan pages of the universities listed on Shanghai Ranking's Top 50 of 2015...

...Nathan David Gilkerson; Rebecca Swenson; Fraser Likely Purpose The purpose of this paper is to propose an explication of the concept of “maturity,” as it applies to communication evaluation and measurement (E&M) practice, along with contextualization of recent maturity model adoption within...

...Howard Nothhaft; Hanna Stensson Purpose The purpose of this paper is to explain the “evaluation deadlock” or “stasis” diagnosed by many authors. The explanation relies on a thought experiment. Design/methodology/approach The paper is conceptual and builds on a thought experiment inspired...

...Betteke Van Ruler Purpose The purpose of this paper is to analyze what the concept of agility means for communication evaluation and measurement and to challenge assumptions of goal-oriented and organization-centric approaches to evaluation and measurement. Design/methodology/approach...

...Stefania Romenti; Grazia Murtarelli; Angelo Miglietta; Anne Gregory Purpose Evaluation and measurement (E&M) remains a critical and debated topic among communication scholars and practice. Substantial research and professional efforts have been devoted to discussing what should be measured...

...Erich J. Sommerfeldt; Alexander Buhmann Purpose In recent years, expectations for demonstrating the impact of public diplomacy programs have dramatically increased. Despite increased calls for enhanced monitoring and evaluation, what texts exist on the subject suggest the state of practice is grim...

...Alexander Buhmann; Fraser Likely; David Geddes Purpose The purpose of this paper is to reflect on the current state of communication evaluation and measurement (E&M) as a vital field connecting academics and practitioners in communication management. Design/methodology/approach The authors...

...Jim Macnamara Purpose – Noting findings by Michaelson and Stacks in the USA and Zerfass and colleagues in Europe that research-based measurement and evaluation (M&E) of public relations and corporate communication are still not widely applied despite more than a century of discussion...

...Mairead McCoy; Owen Hargie This paper considers the implications of mass communications theory on public relations (PR) evaluation and briefly reviews mass communication effects, persuasion, and cognition, attitude and behaviour change theories. The implications for evaluation are then examined...

...Michael Fairchild Theory and exhortation about planning, research and evaluation (PRE) in PR still outweighs best practice. The tools exist to enable PRE to be used as a means of demonstrating PR effectiveness. Yet research continues to demonstrate that PR is either not validated...

... paper and legislation in the this session of parliament. This paper argues that by demonstrating greater emphasis on planning, research and evaluation the public relations practitioner can more effectively inform the company reporting framework and exceed the demands of accountability necessary...

...David Phillips This paper explores content and media evaluation applications for public relations research, and identifies the difference between advertising measures of value and public relations value. In discussing this concept, it also seeks to offer research which shows that press as well...

... the now omnipresent banner advertisements, and provides guidelines for marketers as to how to harness the “new set of capabilities” through planning and evaluation. The paper has relevance to those involved with public relations in a marketing context (often called marketing PR), and those interested...

...Claire Spencer This paper seeks to identify some of the trends that are shaping the communications agenda of tomorrow's brand/service/company, and examine how these trends are likely to impact on the way public relations (PR) campaigns are planned and evaluated. The power of PR has been recognised...

... of its people), implemented via a four‐stage methodology. © MCB UP Limited 1999 Brand building Evaluation Corporate brand Product brand Campaigning theme Reputation management Strategy Journal of Communication Management Volume 3 Number 4 Practice papers Corporate brand building...

...Walter K. Lindenmann This paper discusses a strategic approach to the measurement of public relations results — the Ketchum Effectiveness Yardstick concept — developed by the author as a planning tool that organisations can use to measure and evaluate the overall impact of their various...

... research’ among key audiences and to the deployment of ‘media evaluation’ techniques in support of communications objectives. Journal of Communication Management Volume 3 Number 1 Practice Papers Communication and Lloyd's reconstruction Peter J. Hill Received: 6th May, 1998 Lloyd's, One Lime Street, London...