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Keywords: Event study
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Journal Articles
Journal of Communication Management (2015) 19 (1): 81–101.
Published: 02 February 2015
... be affected by the type of shock event. Design/methodology/approach – Using the event study analysis, the authors estimate the Cumulative Abnormal Returns associated to the stocks of the selected firms hit by a shock event, in order to visualise the effectiveness of different types of corporate...

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