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Keywords: Facebook
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Journal Articles
Evaluating universities' strategic online communication: how do Shanghai Ranking's top 50 universities grow stakeholder engagement with Facebook posts?
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2020) 24 (3): 265–283.
Published: 14 May 2020
...Birte Fähnrich; Jens Vogelgesang; Michael Scharkow Purpose This study is dedicated to universities' strategic social media communication and focuses on the fan engagement triggered by Facebook postings. The study contributes to a growing body of knowledge that addresses the strategic communication...
Journal Articles
Fortune 100 companies’ Facebook strategies: corporate ability versus social responsibility
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2014) 18 (4): 343–362.
Published: 28 October 2014
...Sora Kim; Soo-Yeon Kim; Kang Hoon Sung Purpose – The purpose of this paper is to examine how Fortune 100 companies are using Facebook (FB) in terms of employing corporate ability (CA), corporate social responsibility (CSR), and hybrid communication strategies, meeting different...
