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Keywords: Fear
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Journal Articles
Journal of Communication Management (2014) 18 (2): 122–130.
Published: 29 April 2014
... and fear responses, and includes risk perceptions and responses that are comprised of multiple components. It is somewhat consistent with research categorizing crisis response along psychometric terms, such as magnitude and dread (Slovic, 1994). Dread typically refers to the perception that a risk poses...

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