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Keywords: Fees
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Journal Articles
Fee setting in public relations consultancies: A study of consultancy and client views of current practice in the UK
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (4): 355–367.
Published: 01 October 2002
...Jon White Debate on evaluation of public relations has moved on to questions of value. How can value be placed on public relations services, and – practically – how can realistic fee levels be established for these services? These questions led to the study by the UK’s Public Relations Consultants...
