... this gap, this study addresses different types of finfluencer personas, the specific background of their audience, and the content's impact on this target group by elaborating on the following questions: However, the increasing interdisciplinary interest in financial communication, its digitalization...

... of the financial communication function within start-ups. It focuses on expectations emanating from the organizational field (investors, in particular) and the institutionalization of the financial communication function as organizations adapt to these expectations. Design/methodology/approach Two qualitative...

...Laura Hackl Purpose The study aims to shed light on the interdisciplinarity of investor relations (IR) and financial communication. The paper builds on the assertion that the field is researched by various disciplines (e.g. communication and accounting) that collaborate but also remain disparate...