... thematic analysis of the most recent annual reports of the top 50 Fortune 500 companies. It identifies the frames with which companies integrate their underlying values for CSR – specifically the environmental responsibilities and diversity, equity and inclusion initiatives – in their articulations...

...Nana Kwame Osei Fordjour; Prince Adu Gyamfi Purpose An organization’s message design during crises is crucial to maintaining its legitimacy. This study extends the framing theory to analyze the strategies used by Ghana’s and Nigeria’s central banks to build discursive legitimacy during...

...-anthropological approach to morality, for strategic communication research and practice. Design/methodology/approach Adopting micro-, meso- and macro-perspectives, MFT's potential contribution to strategic communication research is explored regarding three foci: (1) moral framing, (2) narratives and (3...

...Andréia Melchiades Soares Purpose The cement industry's environmental implications place climate change at the centre of sector organisations' corporate social responsibility (CSR) policies, such as the Secil Group. The organisation's CSR policies definition, narrative framing and communication...

..., the authors intend to highlight the contribution brought to environmental diplomacy by leading television figure David Attenborough and his focus on the destruction of biodiversity by humans (the problem). It is intended to analyse the frames of his public interventions, comparing them with the prevailing...

... and to bolster the growth of their drug portfolios. The purpose of this study is to examine the annual reports published by these companies for evidence of strategic framing of these partnerships. Design/methodology/approach A content analysis method was most appropriate for this study, as it allows...

...Korien van Vuuren-Verkerk; Noelle Aarts; Jan van der Stoep Purpose The study aims to explain the communicative basis of conflicts in which actors stand in opposition in defining a negotiated situation and to deepen knowledge of environmental conflict development, in particular on how frames...

...Holly K. Overton Purpose The purpose of this paper is to apply the situational theory of publics and framing theory in the context of environmental corporate social responsibility (CSR) communication research to determine how message frames impact information seeking and processing. Design...

...John Brummette; Hilary Fussell Sisco Purpose The purpose of this paper is to analyze the networks that form around an organizational crisis and identify the most predominant frames communicated by the traditional media and other social media users. Design/methodology/approach Through...

... Civil War. Design/methodology/approach In order to assess the context of Turkey’s attempts to communicate its humanitarian response to the Syrian refugee crisis and its political discourse, the authors use a two-level analysis. The authors utilize a framing analysis and the informational framework...

... on a quantitative content analysis of English press releases and interviews distributed by the governments and their reflection in CNN and Al-Jazeera English. Overall, a sample of 483 texts was coded. Herein, the main actors, topics, frames, and information subsidies were analyzed. A comparison of the public...

...Silvia Ravazzani; Carmen Daniela Maier Purpose The purpose of this paper is to show how the strategic selection of discursive and interactive strategies generates specific framings of an issue to advocate opposite positions, embodying a struggle of power between parties with their own agendas...

...Bart Vyncke; Baldwin Van Gorp Purpose This study discusses the frames that were used in the public debate about raising the retirement age in Belgium from 65 to 67 years. The purpose of this paper is to gain insight into the prevailing frames in order to develop counterframes that are less...

...Viorela Dan; Øyvind Ihlen Purpose This article seeks to analyse the skills and knowledge that have a positive impact on the reproduction of the core frames of social actors in the mass media. Design/methodology/approach The theoretical discussion is accompanied by a cross‐cultural case study...