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Keywords: Framing expertise
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2011) 15 (4): 368–388.
Published: 15 November 2011
... practitioners stand good chances to succeed with their framing when they are able to conceive a message in a way that: is resonant with the underlying culture; appeals to psychological biases; and conforms to journalistic needs. The authors use “framing expertise” as an umbrella term for the knowledge...
