...Ana Pedreño-Santos; Jesus Garcia-Madariaga Purpose The purpose of this research is to determine the relationship between frequency and recall in radio advertising by studying the main features of reach and frequency. Design/methodology/approach The authors consider the outcome of a frequency...

... a structural equation model (SEM) using the R package lavaan. Findings This study identifies several antecedents of high-quality internal communication during the Covid-19 crisis, such as the frequency of communication at the beginning and during the pandemic, the dissemination of substantial...