... orientation toward – stakeholders. Accordingly, drawing on and extending brand love research within marketing literature, this study explores stakeholders’ (i.e. Gen Z) perceptions of an organization–stakeholder love (OSL) orientation toward them. Design/methodology/approach This study is based on Finnish...

... of having good and efficient social relationships, but the pandemic has directly and indirectly led to their deterioration. Design/methodology/approach The project employed a correlational design and used an online survey system to collect responses from Gen Z professionals employed in the public...