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Keywords: Gender differences
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2012) 16 (3): 244–263.
Published: 27 July 2012
... fundraisers enacted the technician role; however, gender differences emerged for all three managerial roles with males enacting the roles at statistically significant greater rates. Originality/value This study represents an important initial step in advancing theoretical knowledge on fundraising...
