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Keywords: Genres of discourse
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2002) 6 (2): 176–187.
Published: 01 April 2002
.... In the last part of the paper, Toulmin s model of argumentation is suggested as especially suitable for analysis of the argumentative nature of corporate discourse. KEYWORDS: public relations, rhetoric, corporate discourse, argumentation, genres of discourse Dr Andrej Skerlep Faculty of Social Sciences...
