...Iris Rittenhofer; Chiara Valentini Purpose – The purpose of this paper is to review recent literature on global public relations in order to scrutinize how contemporary transformations are conceptualized in the field, and what this means for the understanding of public. Design/methodology...

... to content‐analyse the codes of conduct of the “Fortune Global 500” and the “UNCTAD 100”. Findings The vast majority of international corporations' codes either does not acknowledge contradictions between equally binding norms, or lacks priority rules for employees to resolve them. Nonetheless, several...

... the world are fuelling a new diversity. Our economic maps are being ripped apart as far‐flung nations become powerful players in a fluid and dynamic global elite. They suggest, for example, that China, a nation “used to dealing with ambiguity, with problems like political corruption, environmental...

...Chiara Valentini Purpose The aim of this paper is to present and compare two approaches (the global and the cultural) to public relationship management and to argue by reference to different cases, why the cultural approach can be considered more effective in establishing good relationships...

... Limited 2007 Globalization Outsourcing United States of America India The debate about outsourcing in the USA has steadily become a more visible issue since the late 1990s and especially since the USA “dot‐com bust” in 2000. However, it acquired a particular fervor during the 2004...