... Communication management Corporate guidelines Governance Employee communication Ambassadorship Control mutuality Conversational human voice © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only 01 02 2021 04 05 2021 21 06 2021 Ellen Soens...

...Anne Linke; Ansgar Zerfass Purpose When comparing the annotated relevance and the actual application of social media, enormous discrepancies show. This paper aims to introduce the concept of “Social Media Governance” as a means to accelerate the establishment of social media in communication...

... agenda of Asian executives. The survey results indicate Asian executives are more concerned with core stakeholders, such as customers and shareholders, and bottom‐line performance and corporate governance rather than softer areas of reputation management, such as community relations and internal...