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Keywords: Halo effect
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Journal Articles
Halo effect: Conceptual definition and empirical exploration with regard to South Korean subsidiaries of US and Japanese multinational corporations
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Journal:
Journal of Communication Management
Journal of Communication Management (2003) 7 (4): 317–332.
Published: 01 October 2003
...Mi‐Young Oh; Jyotika Ramaprasad Evaluation literature has found a halo effect wherein raters allow overall or trait impressions to colour the evaluation of other traits of the ratee. Despite some conceptual and operational issues with halo, the study of halo is prevalent in many fields from job...
