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Keywords: Heuristic-systematic model
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2025) 29 (1): 94–113.
Published: 21 October 2024
... decision-making criteria. Previous research suggests that decision-makers are subject to internal influences that play significant roles in their decision-making. Design/methodology/approach Using a controlled between-groups experimental design, this study, guided by the heuristic-systematic model...
