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Keywords: Identification
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management 1–18.
Published: 21 July 2026
...Chelsea L. Woods; Brandi A. Watkins Purpose This study analyzed how online publics advanced three disparate issue-oriented narratives during #NetflixWalkout. Drawing on social identity theory, antecedents/consequences of identification, rhetorical identification strategies and collective action...
Includes: Supplementary data
