...Paweł Koniak; Wojciech Cwalina Purpose The goal of the research was to check whether the sender communicating in an ambiguous manner can gain the benefits in three aspects: perception of his or her image, evoking agreement with issue stand and intention to support him or her in the election...

..., how recipients attribute crisis responsibility and reputational damage to the home country. Additionally, the paper investigates if pre-crisis country image can buffer negative effects of the crisis for the country. Design/methodology/approach The authors hypothesize that the strength of actor...

... to this concurrence of opposing images it aims to communicate. It further illustrates that this negative dimension not only challenges the understanding of public diplomacy, but at the same time exemplifies a communicative predicament which, it is argued, cannot be solved satisfactory and requires a trade-off between...

... is to regain its credibility, company directors and practitioners must accept some basic facts about “communication” – and about our informed and sophisticated “publics”. © MCB UP Limited 2002 Ethics Leadership Strategy Communication Truth Image Ethics and PR Received (in revised form): 6th...

... stakeholder value debate. While the market's Top 30 effectively operate as stakeholders, they position themselves for the most part as shareholder‐focused. A successful identity and image policy is characterised by a mindset which interprets identity as a process and image as the benefit to all stakeholders...