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Keywords: Impact
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Journal Articles
The planning, implementation and evaluation of an online marketing campaign
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2001) 5 (3): 287–299.
Published: 01 July 2001
... Palace Road, London SW1W 9SH; tel: +44 (0) 20 7878 3000; e-mail: claire.spencer@mslpr.co.uk Claire Spencer is director of planning at public relations consultancy Manning Selvage & Lee (MS&L). Her planning role at MS&L is to anticipate consumer issues and to analyse their impact on clients companies...
Journal Articles
Applying account planning to public relations
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (1999) 4 (1): 95–105.
Published: 01 March 1999
...Claire Spencer This paper seeks to identify some of the trends that are shaping the communications agenda of tomorrow's brand/service/company, and examine how these trends are likely to impact on the way public relations (PR) campaigns are planned and evaluated. The power of PR has been recognised...
