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Keywords: Impact assessment
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2021) 25 (4): 385–400.
Published: 05 May 2021
... attention to the importance of impact assessment in the context of behavior change programs. According to Volk and Buhmann (2019) , evaluation and measurement (E&M) practices should move beyond the rational-quantitative approaches to incorporate more rigorous critical-qualitative approaches...
Includes: Supplementary data
