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Keywords: India
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Journal Articles
Outsourcing as symptomatic: class visibility and ethnic scapegoating in the US IT sector
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2007) 11 (1): 71–83.
Published: 20 February 2007
...Shiv Ganesh Purpose This paper aims to analyze recent debates about outsourcing in the USA, using examples from IT sector, especially in the context of India. Design/methodology/approach The paper is a critical commentary and uses methods based in rhetorical criticism. Findings The author...
Journal Articles
Multinational corporations and public relations in a historically resistant host culture
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2004) 8 (3): 246–263.
Published: 01 July 2004
... nation. Fears of neocolonialism and postcolonial anxieties are very real phenomena in many parts of the world. When it comes to such resistant environments, MNCs need to be especially careful in how they conduct their public relations activities. This qualitative study of two MNC subsidiaries in India...
Journal Articles
Trust and corporate social responsibility: Lessons from India
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2004) 8 (3): 282–290.
Published: 01 July 2004
...Prema Sagar; Ashwani Singla Skeletons tumbling out of corporate closets over the past few years have led to a general erosion of trust in business globally. With this backdrop, lessons from India are particularly relevant as businesses seek endorsement as good corporate citizens through corporate...
