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Keywords: Informal institutional work
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Journal Articles

Activist public relations in developing contexts where rules and norms collide: insights from two activist organizations against gender-based violence in Bangladesh

Habib Mohammad Ali, Shima Saniei, Patrick O'Leary, Jennifer Boddy
Journal: Journal of Communication Management
Journal of Communication Management (2022) 26 (2): 149–165.
https://doi.org/10.1108/JCOM-09-2021-0101
Published: 27 April 2022
... and document analysis of four campaigns. The data were coded in NVivo. Findings The data show that the activist organizations used public relations campaigns for informal institutional work. The campaigns included educating various publics and storytelling to build supporting identities, norms and networks...
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