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Keywords: Information specificity
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Journal Articles
Information specificity, social topic awareness and message authenticity in CSR communication
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2020) 24 (1): 31–48.
Published: 31 March 2020
.... Findings The findings suggest that information specificity and social topic awareness improve consumer perceptions of message authenticity. The findings also show that message authenticity improves consumer trust and attitudes towards the information and the company. Attitude towards the information...
