... of innovations model, this study investigates the responses of 354 Saudi public relations professionals to a survey about internet adoption in public relations‐related tasks. Findings The paper finds that only 46 per cent of Saudi public relations professionals adopted the internet for public relations...

...J. David Johnson Increasingly, how well organisations innovate is becoming the single most important issue in determining their ultimate success. Referencing a variety of cases primarily drawn from governmental organisations, this paper argues that the key to successful innovation implementation...

...Jon White This paper examines the arrangements made for innovation, research and development in professional service firms, particularly management and public relations consultancies. The paper compares arrangements made in management and public relations consultancies, drawing on the experience...

..., and management of scientific/technical staff) and new terminology increases exponentially as the rate of innovation gathers pace. The purpose of this paper is to explain how the authors’consultancy has in the past adopted and is currently adopting innovative planning and implementation techniques...

...Jon White On 9th July, 1998, the Journal of Communication Management organised a seminar on innovation in public relations practice with the Institute of Public Relations special interest group, Mindlink, and City University Business School in the City of London. This paper summarises the thinking...